What Business are you really In & Why Marketing Is Everything?

Most people don’t understand what business they’re really in. A plumber thinks they’re in the plumbing business. An author thinks they’re in the writing business. But here’s the truth: every business is a marketing business. If you don’t get this, you’ll struggle. If you do, you’ll win.

Why Marketing Matters Most

Your skill at marketing matters more than your skill at your craft. Great creators fail every day because no one knows about them. Meanwhile, average creators who understand marketing thrive.

The marketplace doesn’t reward the best product. It rewards the product people know about and want. If you can’t market, your talent won’t matter. This is the difference between rich and broke business owners:

• Rich business owners master marketing.

• Broke business owners only focus on their craft.

If you want to succeed, you need to make marketing your priority.

Start With What People Want

Success begins with understanding the market. Ask yourself, “What are people hungry for?” Don’t start with your product. Start with a problem people want solved or a desire they want fulfilled. Then, create something to meet that need.

The market is never wrong. If people want it, they’ll pay for it.

What Marketing Really Is

Marketing isn’t about handing out brochures, business cards, or shouting about features. Marketing is the art and science of building desire for what you sell. It’s not about what you do—it’s about how you solve your customer’s problem.

Two skills drive success in marketing:

1. Find the hungry people. Know exactly who your ideal customer is.

2. Communicate your value. Show them how your product solves their problem or fulfills their desire.

If you master this, you’ll win.

Give Value First

One of the fastest ways to build trust with customers is to offer something valuable for free. It could be a free guide, a sample, or a trial. People trust you more when you give them something that solves part of their problem upfront.

Here’s a simple framework:

• Offer something free to collect contact details (name, email, etc.).

• Gradually offer paid products at increasing price points (e.g., $7 → $17 → $47 → $97 → $397).

When your free offer delivers value, customers trust your paid offerings even more. This builds trust and moves people closer to buying from you.

Be a Marketing Expert

Your job isn’t just delivering a great product or service. Your real job is to master marketing. Study lead generation, branding, sales funnels, and customer communication. Learn how to grab attention and convert it into sales.

Marketing is the foundation of wealth and growth. Without it, even the best product will fail.

Final Thought: Shift Your Mindset

You’re not just in the business of plumbing, writing, or coaching. You’re in the business of marketing plumbing, writing, or coaching. When you understand this, everything changes. Master marketing, and you’ll master your business.

That’s how you grow. That’s how you win.

Now that you know the business you are REALLY in, do you want to increase your monthly recurring revenue?

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